Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate.

Paul Rand
Some Similar Quotes
  1. You will never follow your own inner voice until you clear up the doubts in your mind. - Roy T. Bennett

  2. What a lover’s heart knows let no man’s brain dispute. - Aberjhani

  3. Imagination is the sacred intuition. - Lailah Gifty Akita

  4. Trustful people are the pure at heart, as they are moved by the zeal of their own trustworthiness. - Criss Jami

  5. I’ll tell you another secret, this one for your own good. You may think the past has something to tell you. You may think that you should listen, should strain to make out its whispers, should bend over backward, stoop down low to hear its... - Lauren Oliver

More Quotes By Paul Rand
  1. The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths...

  2. You will learn most things by looking, but reading gives understanding. Reading will make you free.

  3. Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

  4. Don’t try to be original, just try to be good.

  5. Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Related Topics